The most glorious festival of the year is around the corner, ” Christmas”. The festival also makes the biggest sales spike of the year. Those who will use their resources well and take the right action may receive the best returns. Businesses can gain maximum with the appropriate use of SMS marketing at this time.
SMS attracts more attention as compared to emails. It’s an underrated Marketing platform but is the most effective marketing platform. The benefits of SMS in the precise form include the following:-
- The open rate of SMS is 98%
- About 90% of SMS are opened within 3 minutes
- Promotional SMS after applying for opting in are welcomed by 75% of customers.
- As compared to emails SMS have about 209% higher response rates.
- Coupons delivered via SMS are redeemed 10 times more than other SMS.
There are about 7 billion mobile users in this world.
After knowing all the benefits one would not hesitate to use SMS marketing to increase sales. This article tells you how to use SMS marketing to leverage your sales.
- Count down your days via a drip campaign
Create hype for your Christmas sale with an SMS drip campaign. That sounds interesting, right? It’s indeed simple.
What is a drip campaign?
It means a series of text SMS designed to achieve a certain goal.
Supposedly, one can send automated text starting December 1 to participate and come for sale starting 20 December. Special grand sale for Christmas day.
Businesses can include links to free items, discounts, free shipping, and gift suggestions to help customers find the best possible deals.
- Run flash
Flash sales, coupons, and discounts with expiring dates create a sense of urgency. Consumers act swiftly when it is urgent. These work best when you are offering something really valuable to your customers. Drip campaigns are amazing because they allow businesses to send messages to each person on a different schedule.
For example, in 2 days one can notify consumers of the expiring discount coupon. One can make sure that when a new lead is added they automatically get the updates of the expiring coupons using a drip campaign.
- Deal ending announcement
At times customers need a genuine reminder to revisit your site and buy the items in their abandoned cart. SMS reminders are sometimes all that they need. Not only for e-commerce websites but may also work for offline businesses to remind the customers of ending stock.
- Introduce new products
There can be no better time to promote new products other than Christmas. A variety of products are purchased by people on Christmas. They love to try different products when you offer them deals.
- Sample SMS template
Enjoy the most delicious dishes and celebrate Christmas. Get up to 50% off with special offer coupons. Use code X-MAS [link]
- Provide holiday gifts
The Christmas season is about giving, sharing, and spreading love after all. A gift no matter big or small is always appreciated. It will boast sales as well as make consumers feel better. This gives instant engagement to boast one’s brand image.
Sample template
Free Christmas gift get your discount back between December 12- December 21.
Use code GIFT890 at [ link] to learn more [ link].
- Share Exclusive offers
Manipulate the fear of missing out. Offer exclusive offers for the Christmas deal. For example, provide a big discount for the first 100 customers. Give up to 50 % off or more discount.
Personalized and exclusive offers are more attractive to consumers. Businesses can find out the product’s interest of their consumer by conducting a small survey. Providing exclusive offers according to their product interest makes it undeniable. Hence one can boast sales via SMS marketing.
Allow order tracking with Short URLs
Businesses must provide consumers with facilities to track their orders. It’s the best opportunity to make a long-lasting image.
Brands should provide the option to receive tracking updates via SMS. Consumers must be notified when the items have been packed and shipped. The estimated time of delivery and other information regarding the order should reach the consumers.
- Christmas competitions
Brand engagement in this season can be increased with quick entry confirmation, order updates, ‘text to win’ promos, etc.
The best part is that the audience participates in a contest to win a prize by replying to an It is a good chance for businesses to integrate SMS marketing. Also, it is the best time for printing marketing campaigns.
If one thinks well and plans accordingly there are chances to generate a great deal of hype that will ultimately drive traffic to one’s business.
- Extended promo for last-minute shoppers
Sometimes people need a bit more time to decide. To make the best of the last-minute shoppers, don’t forget to remind them of the extended Christmas deals.
SMS should be sent a few days before the sale is going to end before Christmas or on the day itself to let shoppers know they can still make use of the available Offers.
This creates an urge to make the purchase instantly.
- Offer product bundles, and inform customers via SMS.
Consumers love to receive product bundles. Offer product bundles with discounts on them. Product bundles are like combo packs that are offered by pizza brands. Consumers tend to purchase a lot on Christmas, and this is the best time to offer deals with multiple products.
Offering bundle products provide value to the consumers and in the average sales.
Also the customer engagement opportunities.
- Offering personalized bundles can be far more effective in increasing the sales
For example, You bought wine, how about ordering cakes too? Click on the [link] to get the best value pack combo.
One can offer the consumers to choose the products of their preferences
For example, a cake of their own choice.
Conclusion
Christmas is a time of high demand hence businesses can make the most of it via SMS marketing. The above points suggest the methods to double your sales this Christmas.
