YouTube is a popular platform for advertising and entertainment since it is the second-largest search engine in the world. Every day, millions of people browse YouTube. Video marketing is now essential. It’s time to promote YouTube video so you can start making money.
In order to get your YouTube video to rank higher in terms of SEO is to optimise it after producing and posting captivating video content.
As is common knowledge, millions of viewers look for YouTube content every day. The number of views you get can vary greatly depending on how well your videos perform. But how can you increase your ranks and drive more people to YouTube?
If you want to promote YouTube video , you must take attention of the following 4 things:
- Title
- Description
- Tags
- Thumbnail
1. Use titles with lots of descriptive keywords
The YouTube title is the most crucial piece of information in your entire piece of content, and it heavily influences search engine ranking variables. It is advised to devote the same amount of time to developing your headline as you do to creating the video.
- A good YouTube title should be well descriptive, captivating, and fascinating.
- Your video’s title should contain at least 5 words.
- YouTube titles need to be succinct (no more than 66 characters).
- To connect with the proper audiences, make sure the title contains relevant keywords.
You may easily utilise YouTube Autocomplete to find keywords for your YouTube videos. When you search for something on YouTube, the site will recommend some keywords to you. For instance, when you enter “productivity tips” into YouTube, it suggests 4–7 additional keywords that are related to that term.
Check out KeywordTool.io if you want to scale the YouTube autocomplete process.
Based on a keyword you supplied, this tool assists you in discovering the most popular keyword combinations on YouTube.
Of course, you can also conduct keyword research using other standard SEO techniques like keyword planner.
2. Use good, keyword-rich descriptions
Helps Google and YouTube understand precisely what your video is about. Given that viewers will know what to expect from your video, a video description will assist in increasing click-through rates. Another useful resource to promote YouTube video is video descriptions.
The basic rules for the description are as follows:
- Put your keyword in between 2-4 times.
- The first 25 words should contain your keyword.
- Please include at least 250 words in the description.
3. Put Rich Keywords in Your Video Tags
Words and phrases are used in YouTube video tags to provide context to a video. Finding keywords that will drive traffic to YouTube videos is recommended.
Once YouTube is aware of the content of your video through tags, it will rank your video for the appropriate keywords in its search engine, as well as in the sidebar of “suggested videos” and on the homepage. Simply said, including more tags in your video can improve its search engine ranking and make your video go viral.
A smart technique to obtain video tags is to watch the most popular YouTube videos that directly compete with your own.
4 Make Eye-Catching Thumbnails
The preview image for a video is your thumbnail. Instead of using the default thumbnail image YouTube randomly selects from your video, you should build and upload your own custom thumbnail image if you want to increase YouTube traffic and promote YouTube video.
People who are watching videos on YouTube can be drawn in by thumbnails. Make sure your thumbnail image is captivating, consistent with your brand. It should be eye-catchy, and accurately depicts the content of the video.
