Due to popular demand, Wingstop Thighs now offers both thighs and wings as part of their menu.
PRNewswire-US Newswire — DALLAS, Sept.
in the year 2021/22 As a virtual brand of the Wingstop (NASDAQ: WING) restaurant chain with more than 1,600 locations worldwide, Thighstop went viral in the summer.
Fans can now get their hands on bone-in thighs and boneless Thigh Bites to go with their favorite wings, tenders, and sides & dips, thanks to the addition of thighs to the Wingstop Thighs menu.
Our Whole Taste Experience To Life
“We knew our fans would be enthusiastic to sample thighs when we launched Thighstop as a virtual brand,” said Wingstop’s Chief Growth Officer Marisa Carona. “Visitors eager to try both their beloved Wingstop Thighs wings as well as their new delectable thighs. We’ve listened to our customers, therefore we’ve added thighs to the menu to bring our whole taste experience to life.”
There are 11 unique, powerful tastes to choose from when ordering bone-in thighs or boneless, breaded Thigh Bites from Wingstop Thighs. Whether it’s a 5-piece thigh combination for lunch, a 2-piece thigh meal for a date night, or a 15-piece thigh pack for a dinner with friends or family, Wingstop has a range of bone-in thighs and Thigh Bites meal choices to help fulfill that hunger.
Wingstop Thighs is launching “Thigh Thursday” as a way to commemorate the addition of thighs to the menu. For only $4.49, Wingstop.com and Wingstop app customers may add ordinary boneless Thigh Bites to any order, or for $13.99 they can have a Thigh Bites Meal for Two, which includes big fries or vegetable sticks, two dips, and two 20-ounce beverages.
Check out Wingstop.com for the entire menu and more.
On The Wingstop
Wingstop Thighs Inc. (NASDAQ: WING) was established in 1994 and has its headquarters in Addison, Texas. Traditional wings, boneless wings, and tenders are all available at Wing Experts, and they are all prepared to order and tossed in one of 11 unique sauces. Wingstop Promo Code also offers a wide range of specialty sides, such as hand-cut, seasoned fries, and freshly produced ranch and bleu cheese dips.
Sales at Wingstop restaurants nationwide climbed by 28.8% in fiscal 2020, to roughly $2.0 billion, marking the company’s 17th consecutive year of same-store sales growth. Since its initial public offering in 2015, stockholders have seen a return of over 700%. Of Wingstop Thighs’ 1,624 locations, 98 percent are owned by independent franchisees, who have a goal of becoming one of the world’s top 10 restaurant brands by the year 2020.
Wingstop’s fiscal quarter ended on June 26th, 2021, with a gain of 13.1% in net new locations and a 2.1% increase in domestic same-store sales. In the three months that ended on June 26th, 2021, 64.5 percent of Wingstop’s sales were generated through digital channels, including Wingstop.com and the Digital app.
The Wingstop Way,
A set of basic values that includes being Authentic, Entrepreneurial, Service-minded, and Fun, is critical to the company’s success. All stakeholders benefit from this value system, which includes Wingstop’s environmental, social, and governance platform.
It has been named to Entrepreneur Magazine’s “150 Strongest-Growing Franchises,” “The World’s Best Franchises,” Franchise Business Review’s “Top Food Franchises” (2020), Fast Casual’s “Top 100 Movers & Shakers” (2020), and named to The Stevie Awards for Great Employers in recognition of outstanding workplace culture (2020).
The Wingstop Brand
A shortage of wings in 2021 left restaurants like Wingstop Thighs in a quandary: What to do if you can’t sell wings? Wings were either of poor quality or nonexistent for several customers. Despite the huge demand for chicken breasts in the United States, there were still plenty of chicken thighs available.
To counter the Wingstop Thighs brand, the company created “Thighstop.” Thighs became the norm in everything from packaging design to television, video, influencers, and retail communications.
The Food Are Also Available On The Menu
Thighstop, the restaurant’s new virtual brand, features crispy thighs served with or without sauce. Breaded boneless variants of the food are also available on the menu.
It is possible for clients to order from the “Wingstop” menu at any Wingstop Thighs restaurant and have it delivered right to their door, even though Thighstop is only accessible online or via DoorDash. Thighs are a better value than wings at Wingstop.
Chicken Wings Has Increased
Chicken wing sales skyrocketed during the epidemic when restaurants shuttered their dining rooms and concentrated on delivery alternatives. In 2020, sales at Wingstop Thighs US locations that have been open for at least a year increased by roughly 21%.
Brinker International, the owner of Chili’s and Applebee’s, developed online-only wings brands to cash in on the craze. Due to increased demand, high feed costs, and supply chain issues, the price of chicken wings has increased.
Wingstop On Thighs Will Be Higher.
Charlie Morrison, Chairman, and CEO of Wingstop Thighs Restaurants Inc. claims that the wholesale price of wings was as low as 98 cents a pound last year. Right now, it’s $3.22. So there is a significant difference.
According to him, the price of a pound of thighs has dropped by half in the last five years. The thighs, according to Morrison, will cost about the same as the wings. Because thighs are less expensive than wings, the profit margins for Wingstop Thighs will be higher.
The Attention They Deserve.
Wingstop Thighs, on the other hand, was already planning how to serve thighs before their costs skyrocketed. Boneless wings and chicken wings should be available for purchase, not just the breast meat for boneless wings.
Morrison claims that he can now manage a small section of the supply chain. Getting Americans excited about their thighs may be a challenge. The market for it is small, according to Morrison. Simply said, thighs “do not get the attention they deserve.”
