When it comes to marketing your company effectively, nothing is more essential than doing a website audit. A thorough audit can help you find both technical problems and ways to improve the user experience. The majority of SEO professionals in India recommend that a company undertake a full analysis once every six months to ensure that everything is running as it should.
If you’re not familiar with this concept and would like to learn more, don’t be concerned. To stay one step ahead of your competition, we’ll examine the most critical parts of a thorough website audit.
Pick the right audit tool
A powerful audit begins with choosing the correct SEO tool that can do most of the work in one go. When you’re just getting started, you need an all-in-one platform to handle everything from technical challenges to content optimization to competitor analysis; and backlink analysis.
It’s possible to conduct website analysis for free or for a little fee online, depending on your needs. One option is to begin your audit with one of the popular tools like SEMRush, Ahrefs or Moz Pro, or you may buy an SEO package that suits your needs.
Go for a complete scan
Add your website’s URL to whichever tool you want and perform a comprehensive scan. The advantage of performing a complete scan is that you will learn about all of your system’s problems and potential enhancements at the same time. Not only will you save time, but you’ll also be better able to determine what tasks should take precedence.
If you wish to send a report to your team after scanning the site, you can do so when scanning is complete. All of the concerns will be listed in the whole scan section, along with their priority label. Fixing the most pressing problems on your website should be your first concern.
Fixing technical issues first
Before you do anything else, you need to focus on fixing your site’s technical flaws. Your site’s ranking will suffer as a result of technical issues, but so will the entire user experience. Issues with 404 and soft 404 pages, site speed, mixed content, security protocol setups, and more can all be found on this list.
Taking care of these issues will have a significant impact on the performance of your website. We advise you to keep an up-to-date list of issues in an excel spreadsheet and to mark them as resolved. If you and your team are working on the same project, this easy step will help you keep track of your progress.
Identifying SEO problems
SEO and technical concerns aren’t the same, and many people think so. Technical difficulties differ differently from those relating to SEO. Duplicate or blank meta tags on a page, robots.txt improvements, XML sitemaps optimization, header tags optimization, and much more are all examples of SEO difficulties.
In order to boost search visibility; address all of these SEO concerns as soon; as they are resolved after the technical ones have been addressed. Better rankings can be achieved by ensuring that the site is error-free so that search engines like Google and other bots can scan and index the information much more quickly.
Analyze and fix UX issues
SEO efforts are hampered when people don’t pay attention to the whole user experience of their site. UX-related concerns need to be addressed in order to take use of RankBrain algorithms. When Google displays search results to users, it pays close attention to the user experience, and this is where you may gain an advantage over the competition.
Search engines prioritise websites that are easy to use since they save time for their users. Keep the design of the website and individual pages as simple as feasible.
Content audit report
After correcting all of the technical and SEO concerns, it is the duty of the content writing agency that you have hired to check and audit the content in the next step. In order to compare your site to the competition, you must conduct an internal audit and an external competitive audit. Make a list of all the crucial areas in which your competitor’s site has an advantage over yours.
It’s important to look for thin or rehashed material on your site as well as outdated information. It is strongly recommended that you eliminate or separate all of the thin pages to produce a single page; as this content is of no use.
It’s also crucial to optimise your keywords in order to get better search results. Use the new keywords that your target audience is using to re-optimize all of your previous pages and blogs.
In order to maintain your online asset safe and accessible, you’ll want to take use of the methods presented here to conduct an audit. Gaining more organic traffic and increasing your internet presence is easy with a frequent site assessment.
